Ruach Tova
Ruach Tova, 2012
Formulating a new identity for Ruach Tova as an individual organization, as well as defining its relationship to its parent company - Arison.
The overall branding process included the development of an identity concept strategy, expressed, among other things, in a new visual language which includes: a 3 languages logo, colors, typography, photographic style, stationary and more.
The overall branding process included the development of an identity concept strategy, expressed, among other things, in a new visual language which includes: a 3 languages logo, colors, typography, photographic style, stationary and more.
